James Gardner

James Gardner

I am a digital technology strategist. Now working in the pharmaceutical industry, I previously worked at Volume, one of the largest independent B2B digital marketing agencies in the UK. Throughout my career I have dealt with everything from social media to cloud computing, Storage Area Networks to Virtualization, giving me a broad view on the technology issues facing businesses today. In my spare time I can be found making cars out of Lego - with my two kids obviously - or dreaming of a walk-on part in a Romero zombie movie.

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Central Desktop: Software Subscription Models - Pros and Cons

It's been a few months since I last wrote at Central Desktop, so it's nice to get something published there...

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4 reasons why the death of Google Reader just ... - Writing by James

A few weeks back, Google announced that its Reader product was to be shut down; the reaction was instant and vitriolic, as we would expect from the internet community. Now, with hindsight, the reac...


What is… Gamification? « Writing by James

There's been a lot of talk about the subject of Gamification recently; it's the buzz topic in marketing and its impact will most likely grow over the next couple of years. But what is it? And what ...

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Why First Contact is So Important « Writing by James

First contact is so important. No, not that First Contact, this isn’t a story about aliens coming to Earth peaceably or otherwise. This is a story about first contact with your brand. We̵...

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3 important takeaways from LeWeb 2013

LeWeb is a fantastic conference. All year I get invites to attend conference after conference, but LeWeb is the only one that really interests me. Why? Simply because it has a broader outlook, bett......

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Central Desktop’s greatest blog hits of 2013

I've really enjoyed writing for Central Desktop this year; they always set interesting briefs and have an open attitude to different approaches. Last year I was lucky enough to have one of the top ......

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And the winner is… « Writing by James

There have been hundreds of articles covering ‘predictions’ for 2011, most of them listing 10 or 20 ‘big’ topics. That’s a lot, so I’m going to try and make it a little easier on you and just talk ...

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Writing by James - The Top 5 Most Popular Posts of 2013

It's the end of 2013, and that means it is time to look at my most popular posts of the year. Without further ado, the Top 5! #1 - Scribd - the wrong way to use Facebook personalisation The run awa......

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How Iron Maiden turned piracy into paying customers

How Iron Maiden turned piracy into paying customers I will freely admit, without embarrassment, that before I fell in love with Pixies, my favourite band was Iron Maiden. It was the perfect partner......

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Central Desktop: The Hidden Cost of Free

Yes, it has been a more than brief hiatus from writing, on this site or elsewhere. I've finally broken my silence with a quick 1000 words over at Central Desktop, looking at the hidden costs that l......

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Product Review: Testimonial Monkey | Writing by James

It’s the start of 2013 and time to post in the new year with a product review of the slightly oddly named Testimonial Monkey. I wanted to review Testimonial Monkey for two reasons: Those of you who...


Scribd – the wrong way to use Facebook personalisation « Writing ...

Scribd - Where the World Comes to Read Scribd is the world’s largest social reading and publishing company. We've made it easy to share and discover entertaining, informative and original writ...

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What is… Groupon | Writing by James

Now that the dust has settled, and the hyperbole surrounding Groupon’s growth has subsided, we can now take an objective look at the service it provides. Here’s a 5-minute guide – or at least a 5-i...

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Company websites… who cares? « Writing by James

Yesterday, Jeff Bullas posted a blog entitled ‘Is Facebook killing off the company website?‘ It’s based on a study by Webtrends that looks at the effect that Facebook has had on t...

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The album that saved my (musical) life « Writing by James

This is a post about the Pixies. It’s August 1990 and my life is about to change. I’d like to say that someone had passed me a copy of the seminal album, Doolittle, with its dark, jagge...