James Gardner

James Gardner

I am a digital technology strategist. Now working in the pharmaceutical industry, I previously worked at Volume, one of the largest independent B2B digital marketing agencies in the UK. Throughout my career I have dealt with everything from social media to cloud computing, Storage Area Networks to Virtualization, giving me a broad view on the technology issues facing businesses today. In my spare time I can be found making cars out of Lego - with my two kids obviously - or dreaming of a walk-on part in a Romero zombie movie.

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Software subscription models: pros and cons - Central Desktop Blog | Smarter Collaboration

The move to software subscription models is tied inextricably to the changing culture of business and the ever-moving world of...

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Growing pains: why business expansion leads to inefficiency ...

Many businesses lose efficiency as they scale up in size. Here's how you can take action to mitigate your own risk as your company expands and flourishes.

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Central Desktop's most popular posts of 2013 - Central Desktop Blog | Smarter Collaboration

What do night owls, flip-flops, zombies, ninjas and cats have to do with collaboration? Plenty, as it turns out....

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Cloud + tech predictions for 2014 - Central Desktop Blog | Smarter Collaboration

After reading approximately 2014 posts about the year 2014, I rounded up several provocative and plausible predictions....

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The hidden cost of 'free' - Central Desktop Blog | Smarter Collaboration

Seemingly low-cost, high-functionality mash-ups of tech solutions often come with hidden costs for your business....

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Why is business tech spending on the rise? - Central Desktop Blog | Smarter Collaboration

As the New York Times puts it, “Tech Spending Recovers, but It’s Different." Digital tech strategist James Gardner takes a deep dive into the new landscape....

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How to make a case for new technology to your CIO + IT team - Central Desktop Blog | Smarter Collaboration

Technology is enticing and can promise many things, but without reason behind it, it is useless. An experienced CIO will see through your request in seconds...