James Gardner

James Gardner

I am a digital technology strategist. Now working in the pharmaceutical industry, I previously worked at Volume, one of the largest independent B2B digital marketing agencies in the UK. Throughout my career I have dealt with everything from social media to cloud computing, Storage Area Networks to Virtualization, giving me a broad view on the technology issues facing businesses today. In my spare time I can be found making cars out of Lego - with my two kids obviously - or dreaming of a walk-on part in a Romero zombie movie.

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Who should be driving Big Data?

Every day the number of ways in which we can collect data grows...

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EMCVoice: What Is The New Sharing Economy? - Forbes

EMCVoice: What Is The New Sharing Economy? - Forbes...

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Smashing Magazine

Designing For The Future Web - Smashing Magazine

Designing for the future Web. That’s a big subject. Where do we start when we’re talking about something that isn’t here yet?

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Software subscription models: pros and cons - Central Desktop Blog | Smarter Collaboration

The move to software subscription models is tied inextricably to the changing culture of business and the ever-moving world of...

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Central Desktop: Software Subscription Models - Pros and Cons

It's been a few months since I last wrote at Central Desktop, so it's nice to get something published there...

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4 reasons why the death of Google Reader just ... - Writing by James

A few weeks back, Google announced that its Reader product was to be shut down; the reaction was instant and vitriolic, as we would expect from the internet community. Now, with hindsight, the reac...


What is… Gamification? « Writing by James

There's been a lot of talk about the subject of Gamification recently; it's the buzz topic in marketing and its impact will most likely grow over the next couple of years. But what is it? And what ...

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Why First Contact is So Important « Writing by James

First contact is so important. No, not that First Contact, this isn’t a story about aliens coming to Earth peaceably or otherwise. This is a story about first contact with your brand. We̵...